Despite the fact that many people around the world have seen their fortunes dwindle in the face of a worldwide recession, the head of the biggest diamond seller in the world, De Beers, has suggested that the diamond industry and Atlanta diamond buyers have nothing to worry about regarding a dip in sales and that the company is confident diamond sales will continue at a swift rate as they have for years. The reason for this is because overall, wealthy individuals who would buy diamonds anyway have not really been financially impacted by the recession and have actually increased their fortunes.